Hey! We're IOLLA. We exist to offer great quality eyewear at £75 that makes people look and feel great. We believe that buying eyewear should be simple, affordable and fun. Enjoy shopping our optical, prescription sunwear, and polarised sunwear collections as well as our accessories.


OUR SHOWROOMS

Our showrooms are open for bookings only.

We have enhanced our showrooms with additional measures to make sure you feel safe, relaxed and able to enjoy the great experience you have always known from us.



LEARN MORE BOOK YOUR VISIT





Virtual try on

Our Virtual Try On feature makes it easier than ever to buy online with IOLLA.

Try on your next pair of glasses or sunglasses in the comfort of your own home.







HOW DO I ORDER? WE HEAR YOU ASK



HOW IT WORKS

PICK YOUR FRAMES

View the collection online using our Virtual Try-On to pick your pair, or in real life in one of our showrooms.

ADD YOUR PRESCRIPTION

When you've chosen the ones for you, complete your purchase and add your in-date prescription.

NEW FRAME DAY

We'll let you know when your new IOLLAs are ready and on their way to you.

SHOP THE COLLECTION





BY ORDER OF THE PEAKY BLINDERS

We are extremely excited to have produced Tommy Shelby's glasses for the fifth season of Peaky Blinders.

Read more about our journey to create the iconic character's glasses.



READ MORE



OVER 99% OF OUR CUSTOMERS RECOMMEND US

Get Social with IOLLA

Share your photo with #SeeWithIOLLA and tag us @IOLLA for a chance to get featured and win a new pair every month in our snap & share for a pair competition!

/IOLLASocial

@IOLLA

@IOLLA