
Blink, and it's 10 years
FOR 10 YEARS - WE'VE HELPED PEOPLE SEE THE MOMENTS THAT MATTER.
Celebrate a decade of IOLLA. Sign up now to be the first to know about exclusive products, events, and how you can join the party.
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What To Expect
To mark the milestone, we’re bringing you limited-edition products, special events, and a few surprises - a celebration shaped by the people who made it all possible.
A letter from our Founder, Stefan Hunter

Before IOLLA, many saw glasses as a burden.
Ten years ago, we set out to change that: to make eyewear more than a necessity. Glasses can be a trusted companion, helping you see life’s defining moments, express yourself, and live with clarity.
A decade on, we’re proud of the difference we’ve made together – helping people everywhere see the moments that matter.
In that time, talented team members have shaped IOLLA, and hundreds of thousands now see more clearly, brightly, and confidently through our products. We remain proudly independent and rooted in Scotland, with 70 passionate people behind our mission.
Thank you for being part of our journey. Here’s to the next ten years – and to seeing life’s most important moments with clarity and joy.
Warmly,
Stefan
10 YEARS OF MAKING EYEWEAR DIFFERENT
A look back at our key moments

Your story belongs in our Birthday
Every frame tells a story, and the best ones are yours. As we celebrate 10 years of IOLLA, we’re collecting the moments that made it all possible. Share yours, join our anniversary spotlight, and you could win a free pair!