Like most of you, we’ve long had to choose from over-priced eyewear in a high-sales environment that leaves you feeling disappointed and out of pocket.

We believe there is a better way. We believe that buying eyewear can be simple, affordable and fun.

That’s why we started IOLLA.

IOLLA means 'sight' in the Gaelic language.


We set out to build the best eyewear shopping experience we could, and we made it the core of what we do.

By cutting out unnecessary costs, designing glasses in house and partnering straight with the factories we are able to provide higher-quality, better-looking eyewear at a fraction of the current price.

It's simple. Buy glasses online and try before you buy at an IOLLA showroom.

What Sets Us Apart

Simple & Upfront Price

We offer coatings and most thinner lenses as standard. No confusing deals or unexpected extras, just great eyewear at a fair price.

Personalised Service

Unlike almost every other optical store, we've got your back. Our friendly team are on hand to help every step of the way.

Uncompromised Quality

All of our frames are handmade and designed to last, using the very best quality components and materials available.


All IOLLA frames come with prescription lenses and premium anti-glare and anti-scratch coatings as standard. We'll also thin down lenses up to a 1.74 on the house, because nobody likes thick lenses.

Experienced technicians glaze, surface and polish lenses at our manufacturing laboratory in Glasgow, Scotland.

We take no shortcuts when it comes to quality standards.


We've travelled the world to search for the best acetate, metals and components to make the eyewear you love.

Each piece is truly multinational. The best european components and materials are manufactured at our great partner factory in Shenzhen. A place we've visited ourselves and are proud to work with.