Thoughtful Design. Premium Materials. Transparent Pricing. Glasses and sunglasses made to look great, feel great – and last. From £85
What sets us apart
Quality Products
Our frames are handmade and designed to last, using only the very best materials.
Affordable Prices
We don't believe in confusing deals or unexpected extras, just great eyewear at a fair and flat price.
Helpful Service
Our friendly team are on hand to help, whether you're in a showrooms or getting in touch from afar.
Bestsellers
How it works
Pick your frames
View and try on the collection online using our Virtual Try-On, or visit a showroom
Add your prescription
When you've chosen the ones for you, complete your purchase and add your in-date prescription.
New frame day
We'll let you know when your new IOLLAs are ready and on their way to you
Discover your lens type
You deserve to feel great in your eyewear - that's why we offer a range of lens options to ensure your eyewear is tailored to you.
Our showrooms
Visit a showroom to experience our brand in person, learn about our passion for customer service and try on our full collection.
Happiness Guaranteed
We exist to make people look and feel great and that’s why we’re committed to doing good by all of our customers, and never leaving anyone with a product that they’re not completely satisfied with.
Styled by IOLLA
Show off your IOLLA eyewear! Share with #SeeWithIOLLA, tag @IOLLA, and get a chance to win new glasses!