Smart savings on something you use every day.
Introducing our BFCM Bundle Offer - the more you add, the more you save.
Create your own bundle of glasses, sunglasses, lens add-ons, or eyewear accessories and watch your savings grow.
November 27th 20:00pm - 1st December 23:59pm
Build your eyewear wardrobe, save along the way.
£10 OFF
When you spend £100+
£30 OFF
When you spend £150+
£75 OFF
When you spend £250+
Discount automatically applied at checkout.
T&Cs
Your discount will be applied automatically at checkout when your cart meets the required spend threshold. Eligible products include glasses, sunglasses, lenses, and eyewear accessories. This offer cannot be (i) redeemed for cash, (ii) spread across multiple forms of payments, (iii) applied to previous purchases, services, gift cards, express shipping, refresh products, (iv) combined with any other discount codes or (v) used on orders containing products for multiple people (all items in a single order must be for the same individual).
Your discount is applied automatically when your cart reaches the threshold values, no promo code needed! To qualify for the discount you need to put through your chosen items in one order.
All glasses, sunglasses, lens add-ons, and eyewear accessories are included in the promotion. The discount excludes gift cards, refresh products, and express shipping.
The promotional period starts Thursday 25th November at 8pm and ends at midnight on Monday 1st December 2025.
Our Black Friday promotion is live across our website and all of our IOLLA showrooms!
Only one discount can be applied per order. If you enter a separate discount code while also adding multiple pairs to your cart, the system will automatically apply whichever offer gives you the greater discount. If that code provides a bigger saving than our Black Friday Promotion, it will override the Black Friday discount.
Need more information?
