IOLLA Eco
An incredible proposition,responsibly made.
Everything we offer means nothing if it comes at an unnecessary cost to the planet.
So while we build what we believe is a better way to buy eyewear, we're just as determined to do it responsibly.
We're not claiming to have it all figured out.
We're changing what our frames are made from, cutting what we throw away, and keeping glasses in use for longer, and we'll keep showing you where we're up to.
What we're working towards
Four commitments we hold ourselves to
These aren't ambitions for some distant year. They're the things we're measuring ourselves against right now.
Move the whole collection to eco acetate
Seven in ten of our frames are already cut from it. Every new season moves more of the range across.
Keep glasses out of landfill
Bring us any pair, any brand, whole or broken. Every frame we take in gets another purpose.
Refill instead of replace
Plant-based lens cleaner with free refills in every showroom, so one bottle is the only bottle.
Make each pair last longer
New prescription? Refresh the frames you own instead of buying a replacement pair.
The material
What makes it eco acetate
Acetate is what gives a frame its depth, warmth and feel. Eco acetate keeps every bit of that and changes what it's made from, so the frame on your face costs the planet less.
Bio-based, not oil-based
It's pressed from acetate made with renewable plant sources in place of crude oil, so the material starts cleaner before it's ever cut.
70% recycled black
Every black eco acetate frame is cut from 70% recycled material, reusing off-cuts from the factory floor that would otherwise be waste.
Biodegradable
At the end of a long life it breaks down far faster than the conventional plastics most frames are made from.
You won't feel a difference wearing it. That's the point. Nothing about the frame is compromised to make it.
How much of the range
Eco acetate, right across the collection
It isn't a separate eco range tucked away in a corner.
It's most of the collection, in the colours people actually buy and it grows every season.
of our collection is cut from eco acetate in 2026
frames available in eco acetate today
eco colourways to choose between
of those are black, and all of it is 70% recycled
The eco colours, and how many frames come in each
- Black30
- Deep Havana12
- Clear Crystal10
- Vanilla Tortoise10
- Amber9
- Caramel Tortoise8
- Matte Black7
- Plum7
- Vanilla Crystal5
- Dark Tortoise4
- Deep Purple4
- Matte Vanilla Tortoise4
- Moss Green Crystal4
- Rosewood Stripe4
- Azure Blue Crystal3
- Cola Fade3
- Crystal Fade3
- Matte Caramel Tortoise2
- Merlot2
Every frame available in eco acetate
70 frames, 131 eco colourways. Tap a colour to open that frame. Frames with no eco colourway aren’t listed.
Aitken
3 eco coloursAllan
3 eco coloursAnderson
1 eco colourAngus
2 eco coloursBaird
2 eco coloursBell
6 eco coloursBig Bell
3 eco coloursBonnie
1 eco colourBrodie
1 eco colourBruce
1 eco colourBurns
2 eco coloursBute
3 eco coloursCallie
2 eco coloursCampbell
1 eco colourCarlyle
1 eco colourChristie
1 eco colourClyde
2 eco coloursConnolly
2 eco coloursCooper
2 eco coloursDouglas
2 eco coloursDoyle
2 eco coloursDrummond
2 eco coloursDunbar
1 eco colourDuncan
3 eco coloursElliot
4 eco coloursFerguson
4 eco coloursFerne
2 eco coloursFerrier
1 eco colourFinlay
2 eco coloursForbes
2 eco coloursGibson
2 eco coloursGrant
2 eco coloursGregory
1 eco colourHamilton
1 eco colourHealey
1 eco colourHoy
4 eco coloursInglis
3 eco coloursJura
2 eco coloursKelly
2 eco coloursKelso
1 eco colourKennedy
2 eco coloursKerr
2 eco coloursLachlan
1 eco colourLivingstone II
2 eco coloursMacdonald
1 eco colourMaclean
1 eco colourMacrae
2 eco coloursMarshall
1 eco colourMorris
2 eco coloursMorven
2 eco coloursMuir
2 eco coloursMunro
1 eco colourMurray
3 eco coloursNapier
1 eco colourNess
1 eco colourNicol
1 eco colourParker
2 eco coloursPaterson
1 eco colourRamsay
2 eco coloursRowan
1 eco colourRussell
1 eco colourShaw
1 eco colourSmith
1 eco colourSomerville
1 eco colourSpark
1 eco colourStewart
4 eco coloursSwinton
2 eco coloursTennant
1 eco colourThom
2 eco coloursWilliams
3 eco coloursBeyond the frame
The other ways we keep it low-waste
Recycle any glasses
Drop off glasses from any brand at any IOLLA showroom. Whole or broken, no pair reaches landfill — every frame gets another purpose.
Plant-based lens cleaner
A plant-based formula with free, unlimited refills at every showroom. Bring your bottle, top it up, cut out single-use plastic entirely.
Paper-free by default
Prescriptions, orders and receipts are handled digitally, so a pair of glasses doesn't come with a paper trail behind it.
IOLLA Refresh
Changed prescription or scratched lenses? Refresh the frames you own instead of replacing them. See how Refresh works.
Still a work in progress
We'd rather tell you where we're up to than tell you we're finished. If there's something you think we should be doing better, we genuinely want to hear it.