So, what makes an acetate eco?
How cool! Can you tell us a bit more about these eco materials?
These amazing new acetates will, under composting conditions, break down over time into organic compounds as they are processed by micro-organisms. They perform exactly the same as our regular acetates meaning you don't have to worry about any sustainability myths like products melting in the rain, for example! They are just as flexible, just as sturdy and just as special. We don't compromise on quality and we're sure you'll agree with us when we say that they look great!
Something that was also important to us was ensuring that these more sustainable products were accessible. One of our mantras is simple, transparent pricing and we've not attached the premium price tag you usually associate with sustainable materials.
"These materials are a small step but one we can make without changing the things that make IOLLA and our frames so great."
So, what's next in IOLLA's Eco future?
Going forward, we're investigating ways in which we can introduce the new materials to more frame families in our collection with the aim of curating a range of acetates that allow us to be more sustainable while keeping our diverse collection... well, diverse!
"It's our goal that we'll have over 25% of our collection made from recycled or biodegradable acetates by the end of the year"
This is something we've been working towards over the past year. New greens, blues, brights, tortoises and more are in our product pipeline and you'll begin to see these as we begin to explore new colours and patterns in eco acetates.